Kaylyn Gustafson Design
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Old Navy Loyaltee Campaign

This conceptual campaign for Old Navy began because dogs are thought to be one of the most loyal animals. I soon realized “loyalty” could be changed to “loyaltee”. Continuing the trend, I added “beautee” and “hilaritee” to the campaign. The challenging photography paid off as I earned a 2017 Graphis Merit Award in the Fashion Ad category for my Loyaltee Campaign.

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